The COVID-19 pandemic will forever change how business is conducted. This is true whether you offer a service or sell a product. "Social distancing" will ease at some point, but it is my belief that virtual connection with employees and customers will continue to skyrocket.

Although we have all these exciting emerging technologies and trends, we should not forget basic marketing principles: Marketing Strategies 101. As we transition or pivot in our Post COVID-19 world, let's maintain this good foundation of marketing fundamentals.