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其他書名
Bringing Innovation to the Marketplace
出版Bloomsbury Publishing, 2020-12-12
主題Business & Economics / Production & Operations ManagementBusiness & Economics / EntrepreneurshipBusiness & Economics / Research & Development
ISBN13520111829781352011180
URLhttp://books.google.com.hk/books?id=sBlHEAAAQBAJ&hl=&source=gbs_api
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註釋This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.

This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.

New to this edition:

-All chapters updated to reflect the evolution of theory and practice in the field
-New cases on digital entrepreneurship, growth and scaling
-Extended geographical coverage of case studies
-Entrepreneurial practices updated to include recent research
-Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.