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Business Innovation Insights (Collection), 2/e
出版FTPress Delivers, 2013
ISBN01334579669780133457964
URLhttp://books.google.com.hk/books?id=sCeNAQAACAAJ&hl=&source=gbs_api
註釋An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process Hot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of innovation! This 4-book package brings together today's fastest, most powerful, most realistic solutions for jumpstarting innovation -- whatever you sell, whatever industry you're in! You'll discover how to change the playing field, leverage your customers' insights and expertise, uncover huge unmet needs, craft great customer experiences, and make innovation repeatable throughout your organization. In Predictable Magic, veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce a breakthrough approach for systematically creating deep emotional connections between consumers and brands ... seamlessly integrating corporate strategy with design ... transcending the utilitarian (or even the "beautiful") to build products that powerfully connect, touch, and move people ... again and again! Next, in Do You Matter?, legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery help you use design to consistently create products, services, and experiences that matter to customers' lives -- and thereby drive powerful, sustainable improvements in business performance. Through case studies from leaders like Nike, Apple, BMW and IKEA, they introduce design-driven techniques for managing your entire experience chain ... defining effective design strategies and languages ... managing design ... using (and not abusing) research ... extending design values into marketing and manufacturing ... encouraging design innovations that open entirely new markets! Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design's Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that's indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into a reality that catches your entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cag ...