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Fundamentals of Global Strategy
Cornelis A. de Kluyver
其他書名
A Business Model Approach
出版Business Expert Press, 2010-08-20
主題Business & Economics / International / General
ISBN16064907379781606490730
URLhttp://books.google.com.hk/books?id=sCrFync19qsC&hl=&source=gbs_api
EBookSAMPLE
註釋The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.