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A Short Course in International Business Culture
Charles Mitchell
出版World Trade Press, 1999
主題Business & Economics / GeneralBusiness & Economics / Business EtiquetteBusiness & Economics / Exports & ImportsBusiness & Economics / International / GeneralBusiness & Economics / NegotiatingBusiness & Economics / International / Economics & Trade
ISBN18850735429781885073549
URLhttp://books.google.com.hk/books?id=sGT3-EODxdQC&hl=&source=gbs_api
EBookSAMPLE
註釋Annotation Losing a major business deal because of an ill-timed or inappropriate gesture could be an international business person's worst nightmare, but this book can help alleviate some of that stress by clearly describing how to develop cultural awareness and avoid cultural faux pas. An overview of the basics of cultural types is followed by communications lessons, including dozens of b & w sketches depicting cultural signals and their various meanings. A full chapter on the particular cultural obstacles facing women, as well as recommendations on gift-giving and humor are included. Mitchell is editorial director for The Conference Board, a New York research organization specializing in global economic forecasting and management issues. Annotation c. Book News, Inc., Portland, OR (booknews.com).