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Mastering Japan Business

Philippe Huysveld

出版	Philippe Huysveld - GBMC, 2017-09-15
主題	Business & Economics / CommerceBusiness & Economics / GeneralBusiness & Economics / International / General
ISBN	02446315739780244631574
URL	http://books.google.com.hk/books?id=sM41DwAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋

This book is targeted at business executives of companies: 
• approaching the Japanese Market, • reviewing their options in terms of Japan Entry Strategy, • already exporting to Japan (Indirect Sales) or, • already established and doing business in Japan (Direct Sales).


Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan.


First, I give the reader some insight into selected markets in Japan, as well B2C as B2B.
Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan.


Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.