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Google圖書搜尋
Global Marketing Strategies
Jean-Pierre Jeannet
Hubert D. Hennessey
出版
Houghton Mifflin
, 1998
主題
Business & Economics / Marketing / General
Business & Economics / International / Marketing
Business & Economics / Sales & Selling / General
ISBN
039587162X
9780395871621
URL
http://books.google.com.hk/books?id=sM7o_rx4FpgC&hl=&source=gbs_api
註釋
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
