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One Billion Customers
James McGregor
其他書名
Lessons from the Front Lines of Doing Business in China
出版Simon and Schuster, 2007-09-04
主題Business & Economics / GeneralBusiness & Economics / Commercial PolicyBusiness & Economics / Economic ConditionsBusiness & Economics / International / GeneralBusiness & Economics / Investments & Securities / GeneralHistory / Asia / ChinaPolitical Science / Public Policy / Economic Policy
ISBN074325841X9780743258418
URLhttp://books.google.com.hk/books?id=sMX0wI14_ZYC&hl=&source=gbs_api
EBookSAMPLE
註釋Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.