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Understanding Cross-cultural Management
Marie-Joëlle BrowaeysRoger Price
出版Pearson UK, 2019
ISBN12922050169781292205014
URLhttp://books.google.com.hk/books?id=sOSYDwAAQBAJ&hl=&source=gbs_api
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註釋Understanding Cross-Cultural Management offers a selective but broad view of classic and contemporary thinking on cultural management and encourages you to apply theories and ideas to practice - and to relate them to your own experience - through various examples and cases from the business world as well as through a range of practical activities, including: * Cross-cultural concepts, which explain key ideas from leading theorists, thinkers and practitioners. * Case studies (many of them based on articles from the Financial Times), dilemmas and points for reflection, which enable you to judge internally and interact externally. * Spotlights in every chapter, which briefly illustrate the concepts being described. * Mini-cases with questions and points for discussion, which encourage consistent application of theory to practice.