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Management
註釋Preface p. xvii A Note to the Student About KnitMedia p. xxv Part 1 The Environment of Managing p. 1 Chapter 1 Managing in the 21st Century p. 1 What Managers Do p. 2 Managing @ the Speed of Thought The E-CEO p. 6 The People Side of Managing Allied-Signal p. 7 Why Managers Today Face Increased Competition and Change p. 12 The Future Is Now p. 17 Managing @ the Speed of Thought Virtual Integration at Dell Computer p. 17 Summary p. 23 Tying It All Together p. 24 Skills and Study Materials p. 24 Cases Case 1 Can You Be Different and Still Win? p. 26 Case 2 You Think You Have a Tough Job! p. 26 You Be the Consultant--KnitMedia Is Up and Running p. 27 Appendix Foundations of Modern Management p. 29 Chapter 2 Managing in a Global Environment p. 41 Doing Business Abroad p. 42 The Manager in an International Environment p. 47 Entrepreneurs in Action The Global Positioning System Meets an International Roadblock p. 53 The Management Team in a Global Business p. 55 Managing @ the Speed of Thought Using the Internet as a Global Management Tool p. 57 The People Side of Managing Managing in Mexico p. 58 The Global Manager p. 59 The Process of International Management p. 61 Summary p. 64 Tying It All Together p. 65 Skills and Study Material p. 66 Cases Case 1 U.S. Bookseller Finds a Strong Partner in German Media Giant p. 67 Case 2 Should Ford Outsource the Final Assembly of Autos? p. 67 You Be the Consultant--KnitMedia Goes Global p. 68 Chapter 3 Managing in a Cultural and Ethical Environment p. 70 What Determines Ethical Behavior at Work? p. 72 Creating the Right Culture p. 78 The People Side of Managing Corporate Culture at Procter and Gamble p. 81 Managers and Social Responsibility p. 82 Managing Diversity p. 86 Summary p. 91 Tying It All Together p. 91 Skills and Study Materials p. 92 Cases Case 1 Allstate Plans to Restructure--Cutting 4,000 Jobs p. 93 Case 2 Mitsubishi and Environmentalists Battle over Baja Salt Factory p. 94 You Be the Consultant--Ethics and Con Edison p. 95 Part 1 Video Case--On Location at Knitmedia Managing in a Global Environment p. 96 Part 2 Planning p. 97 Chapter 4 Making Decisions p. 97 Understanding Decision Making p. 98 Entrepreneurs in Action Rewriting the Software Code p. 103 How Managers Make Decisions p. 105 The People Side of Managing So Many Decisions, So Little Time p. 109 How to Make Better Decisions p. 109 Managing @ the Speed of Thought Knowledge Management p. 112 Using Groups to Make Better Decisions p. 115 Summary p. 119 Tying It All Together p. 119 Skills and Study Materials p. 120 Cases Case 1 Can Charles Schwab Avoid Downsizing? p. 122 Case 2 Should BP Shareholders Approve the Deal? p. 122 You Be the Consultant--Where to Open Next? p. 123 Appendix Quantitative Decision-Making Aids p. 125 Chapter 5 Planning and Setting Objectives p. 129 The Nature and Purpose of Planning p. 130 The Management Planning Process p. 133 The People Side of Managing The Importance of Top-Management Teamwork p. 137 How to Set Objectives p. 138 Developing Planning Premises p. 143 Managing @ the Speed of Thought Demand Forecasting at Wal-Mart p. 144 Planners in Action p. 147 Entrepreneurs in Action Planning Under the Gun p. 148 Entrepreneurs in Action Using Computerized Business Planning Software p. 149 Summary p. 152 Tying It All Together p. 153 Skills and Study Materials p. 153 Cases Case 1 Once a Company Meets Its Objectives, Can It Rest? p. 155 Case 2 Kmart's High Hopes p. 155 You Be the Consultant--To Plan or Not to Plan, That Is the Question p. 156 Chapter 6 Strategic Management p. 158 The Strategic Management Process p. 159 Types of Strategies p. 162 Entrepreneurs in Action MovieFone Builds Entry Barriers p. 168 Creating Strategic Plans p. 169 Managing @ the Speed of Thought Strategy for the Internet p. 170 Strategic Planning in Practice p. 178 The People Side of Managing It's the People That Make the Strategy Work p. 181 Summary p. 182 Tying It All Together p. 183 Skills and Study Materials p. 183 Cases Case 1 How Many Brand Names Can a Company Successfully Manage? p. 184 Case 2 It's a "Good Thing" to Have a Well-Known Brand Name p. 185 You Be the Consultant--KnitMedia's Strategies for Growth and Expansion p. 186 Part 2 Video Case--On Location at Knitmedia Planning and Setting Objectives p. 188 Part 3 Organizing p. 189 Chapter 7 The Fundamentals of Organizing p. 189 From Planning to Organizing p. 190 Creating Departments p. 192 Entrepreneurs in Action How Netscape Organized on Internet Time p. 196 Managing @ the Speed of Thought Using the Internet for Global Communications p. 201 The People Side of Managing Implementing Matrix Management at Texas Instruments p. 203 Achieving Coordination p. 206 Managing @ the Speed of Thought Construction Central p. 209 Delegating Authority in Organizations p. 210 Tall and Flat Organizations and the Span of Control p. 214 Summary p. 216 Tying It All Together p. 216 Skills and Study Materials p. 217 Cases Case 1 Organizing at Greenley Communications p. 218 Case 2 ABB: Organizing for Business in 100 Countries p. 219 You Be the Consultant--KnitMedia Gets Organized p. 220 Chapter 8 Designing Organizations to Manage Change p. 221 Moving Beyond Organic Organizations p. 222 Building Team-Based Structures p. 227 Building Network-Based Organizations p. 230 Managing @ the Speed of Thought Knowledge Management p. 234 Boundaryless Organizations p. 235 The People Side of Managing Organizing Horizontally p. 240 Federal-Type Organizations p. 240 Summary p. 243 Tying It All Together p. 244 Skills and Study Materials p. 244 Cases Case 1 Lions Gate Entertainment Corp. p. 246 Case 2 W.L. Gore and Associates: Structuring for Continuous Change p. 246 You Be the Consultant--How Can We Organize Without Losing It? p. 247 Chapter 9 Staffing the Organization p. 249 Human Resource Management as a Strategic Partner p. 250 Personnel Planning and Recruiting p. 251 Managing @ the Speed of Thought JobDescription.com p. 252 Entrepreneurs in Action Duncan Group, Inc. p. 258 Managing @ the Speed of Thought Recruiting on the Internet p. 260 Selecting Employees p. 262 The People Side of Managing Hiring Happy Employees p. 266 Orientation and Training p. 273 Other Topics in HR Management p. 274 Summary p. 280 Tying It All Together p. 280 Skills and Study Materials p. 281 Cases Case 1 Monster.com--Can a Firm Outsource Its Recruiting? p. 283 Case 2 CEO Succession Planning at American Express p. 283 You Be the Consultant--Implementing a Staffing/HR Program at KnitMedia p. 285 Appendix p. 286 Part 3 Video Case--On Location at Knitmedia Fundamentals of Organizing and Staffing p. 289 Part 4 Leading page.