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Strategic Corporate Social Responsibility
William B. WertherDavid Chandler
其他書名
Stakeholders in a Global Environment
出版SAGE, 2006
主題Business & Economics / Business EthicsBusiness & Economics / ManagementBusiness & Economics / Strategic PlanningEducation / Teaching / General
ISBN141291373X9781412913737
URLhttp://books.google.com.hk/books?id=sWLc8lhLK0cC&hl=&source=gbs_api
EBookSAMPLE
註釋Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this book links numerous subjects such as strategy, marketing and ethics, encouraging a multi-disciplinary approach to an issue that touches all aspects of an organization's operations. Strategic Corporate Social Responsibility covers the full range of CSR topics with Internet links to related issues and is supported by real-life mini-cases. It joins the US and European perspectives of the authors, recognizing cross-cultural trends that are developing at different rates and in different regions of the world.