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其他書名
Managing Product Diversification
出版International Labour Office, 2011
ISBN92212414169789221241416
URLhttp://books.google.com.hk/books?id=sWdWNAEACAAJ&hl=&source=gbs_api
註釋This textbook, designed for middle and senior managers in microfinance institutions, is relevant for institutions that have already diversified and are looking for ways to manage their diversification more effectively as well as those that have not yet done so and are looking for guidance on where and how to begin. As the second volume of a training programme, it builds on the highly acclaimed Making Microfinance Work: Managing for Improved Performance. It includes chapters on various product options and how to combine different product menus to serve specific market segments, and concludes wi.