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International Marketing Strategy
Isobel DooleRobin Lowe
其他書名
Analysis, Development and Implementation
出版Thomson Learning, 2001
主題Business & Economics / Advertising & PromotionBusiness & Economics / Exports & ImportsBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / International / Marketing
ISBN18615277219781861527721
URLhttp://books.google.com.hk/books?id=sZYrAQAAMAAJ&hl=&source=gbs_api
註釋The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.