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Fundamentals of Copy & Layout

Albert C. BookC. Dennis Schick

出版	McGraw Hill Professional, 1997
主題	Business & Economics / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Business Communication / GeneralDesign / Graphic Arts / AdvertisingLanguage Arts & Disciplines / Editing & ProofreadingReference / Writing Skills
ISBN	08442302439780844230245
URL	http://books.google.com.hk/books?id=sac6MAdbQocC&hl=&source=gbs_api

註釋

This book offers clear, concise information to lead you through the copy and layout process for advertisements in newspapers, consumer magazines, direct response, outdoor, television, radio, and interactive media. An essential resource for anyone in the field, this book highlights the philosophies of advertising's great names such as Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, Rosser Reeves, and others. This hands-on manual provides self-quizzes, assignments, and cases to let you try your hand at solving actual copy and layout problems. A comprehensive glossary rounds out the volume.