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Dear Client
Bonnie Siegler
其他書名
This Book Will Teach You How to Get What You Want from Creative People
出版Artisan Books, 2018-02-20
主題Business & Economics / Personal SuccessBusiness & Economics / Decision-Making & Problem SolvingSelf-Help / Creativity
ISBN15796583349781579658335
URLhttp://books.google.com.hk/books?id=schDDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.

Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.