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What Executives Need to Know about Social Networking
Myles BristoweReedLogic
其他書名
Understanding How Twitter, Facebook, LinkedIn and Other Sites Can be Used as Valuable Tools for Your Company
出版ReedLogic, 2009-06
主題Business & Economics / GeneralBusiness & Economics / Management
ISBN15970149239781597014922
URLhttp://books.google.com.hk/books?id=sdV0PgAACAAJ&hl=&source=gbs_api
註釋"In What Executives Need to Know About Social Networking, Reed Seminars examines how Twitter, Facebook, LinkedIn and other sites can be used as valuable tools for your company. Take the 60-minutes to view this seminar to understand how someone in your position can and should capitalize on social networking, be able to discuss the topic with other executives at your company, and make sure your company is capitalizing on the right opportunities. Upon ordering, Reed Seminars will send you a CD with the seminar on it for viewing on your computer or mobile media device (iPod/iPhone, Blackberry). The CD will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). The seminar is led by Myles Bristowe of Commonwealth Creative Associates, a pioneer in social networking strategies for companies, and focuses on: ¿ Everything an executive needs to know in 60 minutes about how to use social networking sites as a valuable tool for their company ¿ Answers to the 10 questions being asked the most by executives with respect to how social networking can really benefit their companies ¿ Executive strategies and ideas for how management, marketing, sales, technology, human resources, finance, operations, customer service and administrative groups within a company should be using social networking sites ¿ Understanding what an executive can and can not do when interacting on social networking sites on behalf of their company, and discussing the opportunities with the rest of your team/department ¿ Identifying the best ways executives can capitalize on Twitter, Facebook, LinkedIn and other leading social networking sites ¿ Case studies of other executives and companies that have had success and failures with social networking sites and important lessons learned Praise for Reed Seminars: ¿...get leading intelligence without ever leaving your office.¿ ¿ Alex Wilmerding, Vice President, Citigroup ¿Thorough, informative and interesting...an efficient, effective means of gaining in depth insight into topics that affect every executive's business decision-making.¿ - Greg Nowak, Partner, Pepper Hamilton ¿Excellent presentation¿¿ ¿ Harry B. Kelso, Vice President, American National Insurance Company"