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Pearlescent Promises: Trust, Commitment, and Luxury Revelations
Dr.Rakesh Naru
出版Notion Press, 2024-04-26
主題Non-Classifiable
ISBN9798893633924
URLhttp://books.google.com.hk/books?id=sdkEEQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The research explores how the after-sales service process and quality impact customer retention in the luxury car industry, emphasizing the roles of trust and commitment. It investigates the relationship between customer care processes, customer relationship management (CRM), and customer retention, particularly in authorized car workshop.