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Street Smart Franchising
Joe Mathews
出版Entrepreneur Press, 2011-05-01
主題Business & Economics / General
ISBN16130802399781613080238
URLhttp://books.google.com.hk/books?id=se2EAAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.