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Marketing
William M. Pride
O. C. Ferrell
其他書名
Concepts and Strategies
出版
Houghton Mifflin Company
, 2006
主題
Business & Economics / General
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
ISBN
0618474455
9780618474455
URL
http://books.google.com.hk/books?id=sfnzAAAAMAAJ&hl=&source=gbs_api
註釋
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.