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Designing a Winning Service Strategy
Mary Jo BitnerLawrence Allan Crosby
出版American Marketing Association, 1989
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN08775719539780877571957
URLhttp://books.google.com.hk/books?id=siYUAQAAMAAJ&hl=&source=gbs_api