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出版Harvard Business Review Press, 2014-12-16
主題Business & Economics / Decision-Making & Problem SolvingBusiness & Economics / Marketing / GeneralBusiness & Economics / ManagementBusiness & Economics / Leadership
ISBN16252781449781625278142
URLhttp://books.google.com.hk/books?id=srN-BAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋

From management to strategy to leadership, this is the best of Harvard Business Review.

This essential, comprehensive digital collection delivers the entire 12 books of the HBR’s 10 Must Reads series with over 120 Harvard Business Review articles.

With this essential collection from Harvard Business Review, you’ll have the best management ideas and advice all in one place. Now offered as a comprehensive digital compilation, this set includes the entire library of Harvard Business Review articles (more than 120 of them) found in the HBR 10 Must Reads book series. From leadership and strategy to innovation and marketing, no other collection offers the top thinking from global experts on today’s most essential management topics.

The collection includes must-have articles on the following topics: Leadership, Managing Yourself, Strategy, Managing People, Change Management, Communication, Innovation, Making Smart Decisions, Teams, Collaboration, and Strategic Marketing. In addition, you’ll get articles from the foundational HBR’s 10 Must Reads: The Essentials, which offers seminal pieces chosen by the editorial team at Harvard Business Review.

Each book is packed with enduring advice from the best minds in business such as: Michael Porter, Clayton Christensen, Peter Drucker, John Kotter, Daniel Goleman, Jim Collins, Ted Levitt, Gary Hamel, W. Chan Kim, Renée Mauborgne and much more.

The HBR’s 10 Must Reads Collection includes:

HBR’s 10 Must Reads: The Essentials
This book brings together the best thinking from management’s most influential experts. Once you’ve read these definitive articles, you can delve into each core topic the series explores: managing yourself, managing people, leadership, strategy, and change management.

HBR’s 10 Must Reads on Managing Yourself
The path to your professional success starts with a critical look in the mirror. Here’s how to stay engaged throughout your 50-year work life, tap into your deepest values, solicit candid feedback, replenish your physical and mental energy, and rebound from tough times. This book includes the bonus article “How Will You Measure Your Life?” by Clayton M. Christensen.

HBR’s 10 Must Reads on Managing People
Managing your employees is fraught with challenges, even if you’re a seasoned pro. Boost their performance by tailoring your management styles to their temperaments, motivating with responsibility rather than money, and fostering trust through solicited input. This book includes the bonus article “Leadership That Gets Results,” by Daniel Goleman.

HBR’s 10 Must Reads on Leadership
Are you an extraordinary leader—or just a good manager? Learn how to motivate others to excel, build your team’s confidence, set direction, encourage smart risk-taking, credit others for your success, and draw strength from adversity. This book includes the bonus article “What Makes an Effective Executive,” by Peter F. Drucker.

HBR’s 10 Must Reads on Strategy
Is your company spending too much time on strategy development, with too little to show for it? Discover what it takes to distinguish your company from rivals, clarify what it will (and won’t) do, create blue oceans of uncontested market space, and make your priorities explicit so employees can realize your vision. This book includes the bonus article “What Is Strategy?” by Michael E. Porter.

HBR’s 10 Must Reads on Change Management
Most companies’ change initiatives fail—but yours can beat the odds. Learn how to overcome addiction to the status quo, establish a sense of urgency, mobilize commitment and resources, silence naysayers, minimize the pain of change, and motivate change even when business is good. This book includes the bonus article “Leading Change,” by John P. Kotter.

HBR’s 10 Must Reads on Innovation
To innovate profitably, you need more than just creativity. Learn how to decide which ideas are worth pursuing, innovate through the front lines, tailor your efforts to meet customer’s needs, and avoid classic pitfalls. This book includes the bonus article “The Discipline of Innovation” by Peter F. Drucker.

HBR’s 10 Must Reads on Communication
The best leaders know how to communicate clearly and persuasively. From connecting with the audience and establishing credibility to inspiring others to carry out your vision, get the skills you need to express your ideas with clarity and impact—no matter what the situation. This book includes the bonus article “The Necessary Art of Persuasion” by Jay A. Conger.

HBR’s 10 Must Reads on Collaboration
Join forces with others inside and outside your organization to solve your toughest problems. Learn how to forge strong relationships, build a collaborative culture, and manage conflict wisely. This book includes the bonus article “Social Intelligence and the Biology of Leadership” by Daniel Goleman and Richard Boyatzis.

HBR’s 10 Must Reads on Strategic Marketing
Reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts provide the insights and advice you need to figure out what business you’re really in, uncover your brand’s strengths and weaknesses, and end the war between sales and marketing. This book includes the bonus article “Marketing Myopia” by Theodore Levitt.

HBR’s 10 Must Reads on Making Smart Decisions
Discover why bad decisions happen to good managers—and how to make better ones. Get the skills you need to make bold decisions that challenge the status quo, support your decisions with data, and foster and address constructive criticism. This book includes the bonus article “Before You Make that Big Decision …” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony.

HBR’s 10 Must Reads on Teams
Most teams underperform. Yours can beat the odds. Learn how to boost team performance through mutual accountability, motivate large, diverse groups to tackle complex projects, and increase your teams’ emotional intelligence. This book includes the bonus article “The Discipline of Teams” by John R. Katzenbach and Douglas K. Smith.

About the HBR’s 10 Must Reads Series:
HBR's 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from the best minds in business.