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Successful Marketing Strategy for High-tech Firms
Eric Viardot
出版
Artech House
, 2004
主題
Business & Economics / General
Business & Economics / Marketing / General
Technology & Engineering / General
Technology & Engineering / Technical & Manufacturing Industries & Trades
ISBN
1580537014
9781580537018
URL
http://books.google.com.hk/books?id=suLOB1razyUC&hl=&source=gbs_api
EBook
SAMPLE
註釋
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.