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Tools and Techniques for Strategic Management

Patrick B. McNamee

出版	Pergamon Press, 1985
主題	Business & Economics / ManagementBusiness & Economics / Strategic Planning
ISBN	00803180969780080318097
URL	http://books.google.com.hk/books?id=svYOAQAAMAAJ&hl=&source=gbs_api

註釋

Presents contemporary methods and models of strategic management in a mainly European context and introduces microcomputers into the field of business policy. The book achieves a balance between the theoretical and practical aspects of strategic management. A software package for carrying out the techniques and using the tools presented is also available.