登入選單
返回Google圖書搜尋
其他書名
A Strategic Approach
出版South-Western Cengage Learning, 2013
ISBN11335892789781133589273
URLhttp://books.google.com.hk/books?id=swIjugAACAAJ&hl=&source=gbs_api
註釋A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. Chapters use numerous landmark case studies that highlight the best practices in social media marketing, featuring forward-thinking Fortune 500 companies, innovative small businesses, and adaptive non-profit organizations. Each chapter concludes with exercises that reinforce key concepts by providing topics for classroom discussion. These topics focus on how to apply marketing tactics to the major types of social media platforms, such as blogs, social networks, video and photo sharing sites, microblogs (Twitter), podcasts, social news sites, online communities, and article directories.