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其他書名
The Core
出版MCGRAW HILL LLC, 2024
ISBN12648392789781264839278
URLhttp://books.google.com.hk/books?id=swe50AEACAAJ&hl=&source=gbs_api
註釋Marketing: The Core provides a comprehensive exploration of core marketing principles with a focus on Canadian business contexts. It covers essential topics such as market research, consumer behavior, and strategic marketing planning, offering practical insights and examples relevant to the Canadian business landscape. With a reader-friendly approach and a wealth of case studies, this edition is designed to engage and educate students at both diploma and degree levels. Kerin, Marketing: The Core Canadian edition is a trusted resource for those seeking a deep understanding of marketing concepts within the unique dynamics of the Canadian marketplace.