One approach to build up a valuable point of view about what business knowledge (BI) is and its significance in the business world is to take a gander at what business individuals talk about when the subject is BI. Building up a BI Strategy utilizing the techniques we'll portray in this book is a human serious procedure—as it ought to be. We can use demonstrated methods, however the nature of the results depends to a noteworthy degree on "getting into the heads" of key heads and chiefs. How would they see their reality, what are they hoping to achieve, and how would they need BI to support them? We can construct a business case that is "slug verification" from a consistent, corporate point of view, yet it likewise needs to reverberate with businessmen on a more instinctive level that squares with what they accept they would have the option to accomplish on the off chance that they would do well to BI. So to put a human face on BI, this section will step through the business difficulties and BI holes recognized by top heads in an assembling organization we'll call Big Brand Foods (BBF). We'll at that point sum up the BI Vision and BI Portfolio that risen up out of the system definition procedure and offer a few speculations about BI openings (BIOs) for other assembling organizations. While we've picked an assembling organization for this BI contextual investigation, the rationale and procedure of recognizing industry challenges, organization systems, utilitarian difficulties, and BIOs applies to any organization in any industry. Further, the perspectives on heads in the distinctive business capacities might be of incentive to chiefs in a similar capacity yet various businesses.