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Marketing Management

出版	Anmol Publications Pvt. Limited, 2005
ISBN	81261220809788126122080
URL	http://books.google.com.hk/books?id=syWbPwAACAAJ&hl=&source=gbs_api

註釋Marketing Management As A Paper Is Being Taught At The Graduate And Post Graduate Level In B.Com., M.Com. And Other Management Courses Syllabus In Almost All The Indian Universities And Institutions. The Various Courses Conducted By Management Institutions At The Central And State Level Too Have Been Considered In Respect Of Their Syllabus, Course Contents And Requirements. Thus The Material Presented Here Would Be Of Interest As Well As Great Use To The Students Of B.Com., M.Com. And Other Management Courses. This Book Will Provide Complete Knowledge Of Marketing Issues, Consumer Research, Marketing Analysis And Selection, Marketing Communication, Rural And Social Marketing, Marketing Organization And Control, Distribution Channels, Computer Application, Direct And Online Marketing Etc.ContentsConcept Of Marketing; Development In Marketing; Marketing And Consumer Research; Marketing Analysis And Selection; Promotion Decisions; Product Decisions; Pricing Decisions; Marketing Communication Decisions; Rural And Social Marketing; Marketing Organisation And Control; Merchandising; Distribution Channels And Physical Distribution Decisions; Advertisement Management; Computer Application In Marketing; Direct And Online Marketing; Export Marketing; Etc.