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Managing Innovation
Joseph TiddJ. R. Bessant
其他書名
Integrating Technological, Market and Organizational Change
出版John Wiley & Sons, 2024
主題Business & Economics / Structural Adjustment
ISBN13942520649781394252060
URLhttp://books.google.com.hk/books?id=syYsEQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋"You don't have to look far before you bump into the innovation imperative. It leaps out at you from a thousand mission statements and strategy documents, each stressing how important innovation is to 'our customers/our shareholders/our business/our future and most often, our survival and growth'. Innovation shouts from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation"--