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Publicity!
Dennis Stricker
其他書名
Secrets of Getting it for People, Products & Business
出版
Marketing, Management, Motivation
, 1993
主題
Business & Economics / Advertising & Promotion
Business & Economics / Public Relations
ISBN
1882661214
9781882661213
URL
http://books.google.com.hk/books?id=t1XixObxdHwC&hl=&source=gbs_api
註釋
This book will appeal to businesses, authors, performers, speakers, agents, managers, non-profit groups, & those involved with P.R., marketing, advertising, or the media: a huge potential audience. Written by the marketing V.P. for one of the top 100 video retailers, it also includes comments, tips, & interviews from other media pros & experts. It features a key point summary for each chapter, checklists for doing all important publicity activities, an "Information, Help, & Sources" section (bibliography), plus illustrations, examples, & it has a motivational quality to it. Here's what some of the pros said about this book. Earl Paige, marketing editor, with Billboard Magazine (who also wrote the foreword) said, "All the tools for handling & exploiting publicity are in this valuable trade book by Dennis Stricker." Mark Donovan, business/financial consultant said, "Dennis takes the mystery out of getting publicity. His publicity book is a complete, easy-to-understand, self-help guide. It's a mandatory addition to the desk of every business owner." Frank Moldstad, trade magazine editor & associate publisher said, "Good practical advice. The word practical doesn't sound very exciting, but too often such suggestions are not realistic. This is, & is creative to boot."