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The 30 Day MBA in Marketing
Colin Barrow
其他書名
Your Fast Track Guide to Business Success
出版
Kogan Page Publishers
, 2011-08-03
主題
Business & Economics / Careers / General
Business & Economics / Skills
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
Education / Schools / Levels / Higher
Business & Economics / Strategic Planning
ISBN
0749462183
9780749462185
URL
http://books.google.com.hk/books?id=t2qmrGFRqHsC&hl=&source=gbs_api
EBook
SAMPLE
註釋
The 30 Day MBA in Marketing
provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.