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Strategic Marketing Planning and Evaluation
Geoff LancasterLaster Massingham
出版Crest Publishing House, 2004
主題Business & Economics / Marketing / GeneralBusiness & Economics / Strategic Planning
ISBN81242044709788124204474
URLhttp://books.google.com.hk/books?id=t6A6PwAACAAJ&hl=&source=gbs_api
註釋This book concentrates on marketing planning in the medium term (one year ahead) and in the long term (typically between two and 20 years) and refers to tactical issues as part of the strategic planning process.