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Airbus A380 (Porters Five Forces)
Robert Kowalschek
其他書名
Market Analysis
出版GRIN Verlag, 2013-12-06
主題Business & Economics / Marketing / GeneralBusiness & Economics / Advertising & Promotion
ISBN36565560679783656556060
URLhttp://books.google.com.hk/books?id=t6xMAgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: At the beginning of this assignment the terms branch and branch attractiveness will be explained. Afterwards the 5-Forces model by Porter is introduced and the theoretical attributes will be explained. In the third step the theoretical concepts will be applied to Airbus S.A.S. in general and especially to the Airbus A380. Furthermore the characteristics of the aviation industry will be pointed out.