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Social Communication in Advertising
William LeissStephen KlineSut Jhally
其他書名
Persons, Products & Images of Well-being
出版Psychology Press, 1990
主題Business & Economics / Advertising & PromotionBusiness & Economics / Business Communication / GeneralPerforming Arts / Mass MediaSocial Science / Media Studies
ISBN04159035489780415903547
URLhttp://books.google.com.hk/books?id=tCFxM82-w10C&hl=&source=gbs_api
EBookSAMPLE
註釋Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.