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Strategic Concepts
Clive Sutton
出版
Macmillan
, 1998
ISBN
0333725301
9780333725306
URL
http://books.google.com.hk/books?id=tCxmQgAACAAJ&hl=&source=gbs_api
註釋
In recent years, corporate strategy has seen a plethora of instant solutions, such as downsizing, re-engineering, outsourcing and continuous innovation. This is in contrast to the earlier emphasis upon scope and synergy. This text presents a balance by setting strategic trends in their historical context. Topics are considered as a series of options, rather than as strategic imperatives and corporate decisions explained by general analysis, supported by examples from a number of firms in Europe, America, Japan and South Korea, in both manufacturing and service industries. The text is primarily intended for undergraduate and MBA business programmes.
