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E-Service: New Directions in Theory and Practice
Roland T. RustP.K. Kannan
其他書名
New Directions in Theory and Practice
出版Taylor & Francis, 2016-09-16
主題Business & Economics / GeneralHistory / Americas (North, Central, South, West Indies)Business & Economics / Economics / GeneralBusiness & Economics / Production & Operations ManagementBusiness & Economics / E-Commerce / General
ISBN13152912829781315291284
URLhttp://books.google.com.hk/books?id=tHIIEQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.