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其他書名
How International Companies are Changing the Face of Business in China
出版Greenleaf Publ., 2015
ISBN17835316309781783531639
URLhttp://books.google.com.hk/books?id=tMLzvQAACAAJ&hl=&source=gbs_api
註釋In the face of strong competitive pressure and a dynamic market, multinational companies in China are forced to innovate with extraordinary pace and inventiveness. Environmental sustainability is a vital benchmark, and a key driver for the best companies in each sector - many of them allied with WWF, the conservation NGO. This illuminating book shows how leading multinational companies - all well-known brands - have transformed their practices, and the impact this is having on business in China and beyond. The cross-case analysis of the challenges faced by leading international firms, including Sony, HP, TetraPak and Nestl e, present key lessons for business and for sustainability champions.