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International Retail Marketing
Christopher Moore
Margaret Bruce
Grete Birtwistle
出版
Routledge
, 2007-03-30
主題
Business & Economics / General
Business & Economics / International / Marketing
ISBN
1136393811
9781136393815
URL
http://books.google.com.hk/books?id=tYcABAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
