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Harvard Business Review on Increasing Customer Loyalty
Harvard Business Review
出版
Harvard Business Press
, 2011
主題
Business & Economics / Consumer Behavior
Business & Economics / Customer Relations
Business & Economics / Management
Business & Economics / Sales & Selling / Management
Business & Economics / Workplace Culture
ISBN
1422162524
9781422162521
URL
http://books.google.com.hk/books?id=tdkkNDPRbaYC&hl=&source=gbs_api
EBook
SAMPLE
註釋
How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value