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Successful Special Events
Barbara R. LevyBarbara H. Marion
其他書名
Planning, Hosting, and Evaluating
出版Jones & Bartlett Learning, 1997
主題Business & Economics / GeneralBusiness & Economics / Small BusinessBusiness & Economics / Nonprofit Organizations & Charities / GeneralCooking / EntertainingMedical / Administration
ISBN08342093579780834209350
URLhttp://books.google.com.hk/books?id=tiVT-vLYIesC&hl=&source=gbs_api
EBookSAMPLE
註釋Special events can be the backbone of a nonprofit fund-raising program; they're also very hard work. A successful and cost-effective event t akes a great deal of planning, coordination, and effort. Successful Sp ecial Events: Planning, Hosting and Evaluating provides the guidance n ecessary to efficiently plan, implement, and evaluate such an event. Y ou'll discover how to establish your primary goal, the importance of m arket identification, special event opportunity ratings, setting goals, and the barriers to planning a successful special event.