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Strategy and Success Factors of Business Schools
Anne Kathrin Adam
出版
Springer
, 2016-07-04
主題
Business & Economics / Management
Education / Schools / Levels / Higher
Business & Economics / Strategic Planning
ISBN
3658145196
9783658145194
URL
http://books.google.com.hk/books?id=tkGlDAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.
