| 其他書名 | Basic Concepts and Decisions |
| 出版 | Houghton Mifflin, 1987 |
| 主題 | Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General |
| ISBN | 03953571019780395357101 |
| URL | http://books.google.com.hk/books?id=tkJgQgAACAAJ&hl=&source=gbs_api |