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Contemporary Perspectives on Business and Professional Communication
出版Kendall Hunt Publishing Company, 2020-08-30
主題Business & Economics / Business Communication / General
ISBN179244009X9781792440090
URLhttp://books.google.com.hk/books?id=tkO8zgEACAAJ&hl=&source=gbs_api
註釋Strategic Communication at Work by Jennifer Waldeck, Patricia Kearney, and Tim Plax is designed to build students' communication competence in the dynamic business world. The turn-key comprehensive instructional package fuses seventeen chapters, work-based case studies, and sixteen modules to bring academic concepts to life for readers.

Strategic Communication at Work by Jennifer Waldeck, Patricia Kearney, and Tim Plax:
  • Is interactive! The package includes sixteen On the Job Interactive Experiences that provide students an opportunity to experience additional current, research-based, practical, and useful information at their own pace. These self-directed online learning modules include self-assessments, self-study activities, and business case studies.
  • Is updated! The package includes links to credible and recent business publications, blogs, videos, and news articles about best business communication practices.
  • Is unique! A new chapter introduces students to the usefulness of a number of organizational theories for making strategic communication choices at work. Practical and accessible, you will never think of theory the same way!
  • Is practical! Internship: Put Your Skills to Work vignettes allow students to visualize realistic workplace scenarios and respond by strategically designing effective communication plans and behaviors.
  • Provides feedback! Integrated quizzes and research measures allow students to assess their own communication skills - what they already do well and what areas they need to improve upon.