登入選單
返回Google圖書搜尋
Competitive Marketing
John O'Shaughnessy
其他書名
A Strategic Approach
出版Routledge, 1995
主題Business & Economics / Marketing / General
ISBN04151278669780415127868
URLhttp://books.google.com.hk/books?id=tmNaAAAAYAAJ&hl=&source=gbs_api
註釋A complete review of marketing strategy to take into account all the major new developments in the field. An innovative and informed approach to the issues and methods of marketing in a competitive environment.