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Consumer Psychology of Tourism, Hospitality, and Leisure
Arch G. WoodsideGeoffrey I. CrouchJ. R. Brent Ritchie
出版CABI, 2001
主題Business & Economics / Industries / Hospitality, Travel & TourismBusiness & Economics / Consumer BehaviorTravel / General
ISBN08519989689780851998961
URLhttp://books.google.com.hk/books?id=tqmmiKCK5PcC&hl=&source=gbs_api
EBookSAMPLE
註釋This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium comprised papers reflecting the progress in consumer psychology theory and research. The Vienna Symposium put special emphasis on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. The reports have been arranged into five major compartments.