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The Lewis Carroll Centenary in London, 1932

其他書名	Including a Catalogue of the Exhibition, with Notes; an Essay on Dodgson's Illustrators by Harold Hartley; and Additional Literary Pieces (chiefly Unpublished) ; with Six Illustrations
出版	Old court house, J. & E. Bumpus, 1932
URL	http://books.google.com.hk/books?id=tvtLswEACAAJ&hl=&source=gbs_api

註釋Managers agree that a company's most vital asset is its customer base--the lifetime values of all its current and future customers. Yet when companies track their financial results, they rarely take into account any change in the value of this critical asset. As a result, managers remain blind to one of the most significant factors driving genuine, lasting business success, and instead become preoccupied with achieving short-term financial goals. This book focuses on how firms create value, not just by driving current profits, but by preserving and increasing customer lifetime value.--From publisher description.