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Relationship Selling

Mark JohnstonGreg Marshall

出版	McGraw-Hill Companies,Incorporated, 2009-03-27
主題	Business & Economics / Sales & Selling / General
ISBN	00734048379780073404837
URL	http://books.google.com.hk/books?id=ty4LOQAACAAJ&hl=&source=gbs_api

註釋

Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.