| 其他書名 | Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings |
| 出版 | Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1988 |
| URL | http://books.google.com.hk/books?id=tyEChUKvSHEC&hl=&source=gbs_api |