登入選單
返回Google圖書搜尋
Quantitative Analysis in Marketing Management
Luiz MoutinhoMark GoodeFiona Davies
出版Wiley, 2000-05-18
主題Business & Economics / Marketing / GeneralBusiness & Economics / GeneralBusiness & Economics / Advertising & Promotion
ISBN04719643019780471964308
URLhttp://books.google.com.hk/books?id=tylmQgAACAAJ&hl=&source=gbs_api
註釋Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
* statistics, demand analysis and forecasting;
* financial analysis, operations and control systems; and
* future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.