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How the United Fruit Company Shaped the World
出版Canongate Books, 2022-12-15
主題Business & Economics / Free Enterprise & CapitalismBusiness & Economics / GlobalizationHistory / Latin America / South AmericaHistory / Social HistoryBusiness & Economics / Consumer BehaviorBusiness & Economics / Strategic Planning
ISBN18388597649781838859763
URLhttp://books.google.com.hk/books?id=tyt_EAAAQBAJ&hl=&source=gbs_api
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註釋In this compelling history, Peter Chapman shows how the United Fruit Company took bananas from the jungles of Costa Rica to the halls of power in Washington, D.C., with not just clever marketing, but covert CIA operations, bloody coups and brutalised workforces. And how along the way they turned the banana into a blueprint for a new model of unfettered global capitalism: one that serves corporate power at any cost.