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The Entrepreneur's Guide to Customer Development
Brant Cooper
其他書名
A Cheat Sheet to Startup and Enterprise Innovation
出版Market By Numbers, LLC, 2020-07-14
主題Business & Economics / GeneralTechnology & Engineering / General
ISBN17353517099781735351704
URLhttp://books.google.com.hk/books?id=u2ObzQEACAAJ&hl=&source=gbs_api
註釋Affectionately dubbed "The Startup Bluebook", the first edition of the Entrepreneur's Guide to Customer Development was the first book to describe Lean Startup, Customer Development, Product Market fit, and Pirate Metrics. This new, updated edition adds sections on additional, complementary innovation practices, such as Agile, Design Thinking, and Jobs-to-be-Done. In keeping with the style of the original, this edition remains purposefully simple, helping you to understand and absorb the philosophy and principles, but also how they work together, and how you actually put them to work to reduce the uncertainty in your ventures that face uncertainty.Truly the Cheat Sheet to Startup and Enterprise Innovation, this book is a practical guide to understanding your customers, testing your assumptions, and iterating your way to success. Or, if your idea is doomed to fail, to get there as quickly and painlessly as possible, so you can pivot or leap to your next venture.This book describes not only the principles and practices of popular innovation frameworks, but leverages the expertise of several though leaders in the space, and uses tools and examples to help you along your journey. More information and access to the tools are available at Startupbluebook.com.